Alain Pinel Realtors (APR) is the fifth largest residential real estate firm in the United and the largest privately-owned residential real estate company in California based on its closed sales volume. The firm has 1,400 agents in more than 30 offices throughout Northern California. Celebrating a quarter century in Bay Area real estate, APR was founded in 1990 and is based in Saratoga, California.

A full service real estate broker that does much more than place a property into the Multiple Listing Service and post a yard sign.  They are a marketer, a staging specialist, a negotiator, an assessor, a counselor and more.  The agent is the CEO of the transaction.  From the moment an agent meets a potential client until well after closing, the agent directs a complex series of events.  Following are just some of the activities a full service real estate agent will engage in around listing and selling a home.

An Top Producing agent’s such as the Nevis and Ardizzone Team go above and beyond and continues to raise the bar with a high quality highly competitive marketing plan that begins before the listing goes on the market.  Learn more here.

Marketing – includes the exposure of a property to a host of audiences, locally, regionally, nationally, and internationally, in  a number of different ways.

Print advertising

  • Newspaper
  • Magazines
  • Real estate guides

Networking

  • With real estate agents working buyers

Property flyers

  • To have on site at the property and inside the real estate office

Virtual tour

  • To display online

Custom photography

  • For all marketing materials

Online advertising

  • MLS
  • Realtor.com
  • Company web site
  • Personal web site
  • Others

Search engine optimization

  • Google
  • Yahoo
  • Others

Email alerts

  • To buying consumers

Broker open house

  • To expose to other agents

Public open house

  • To attract buyers

Direct mailings

  • Surrounding neighborhood
  • Targeted list

Prepare the property for sale – recommend repairs or cosmetic work that will significantly enhance the salability of the property.

  • Evaluation of property’s appearance and condition
  • Staging
  • Recommend other preparatory services
  • Monitors condition throughout process

Price – provide a comprehensive market analysis of your home and surrounding homes to accurately price your home and maximize your return.

  • Comparative market analysis
  • Price setting
  • Price considerations
  • Price negotiation
  • Net proceeds counseling
  • Monitor market for price flucuations

Assess – objectively evaluate every buyer.

  • Work with other real estate agents and their buyers
  • Pre-qualify buyers before they preview your home
  • Arrange and show your home to pre-qualified buyers

Negotiate – work with buyers and their agents on offers presented.

  • Evaluate every offer presented
  • Present each offer to seller
  • Analyze the validity of the offer
  • Recommendations of counter offers
  • Presentation of counter offers

Advising and protecting – responsible for coordinating numerous service providers, as well as handling federal, state, county, and city disclosures, plus a host of other required documents.  Incorrect handling of any aspect of the transaction can cost the client thousands at the negotiation table or worse, in court.

  • Disclosure consultation and compliance
  • Shield clients from potential litigation

Monitor, renegotiate and close – between the initial sales agreement and closing, or settlement, many questions arise.

  • Home inspection oversight and explanation

Contract negotiation and renegotiations